Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
Shiyun Tian; Jo-Yun Li
International Journal of Internet Marketing and Advertising (IJIMA), 2022 Vol.17 No.1/2, pp.133 - 161
16 - 2 =

Thank you for your feedback.

Return to top