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Understanding ethnic bleaching behaviours of the animation character designs and its determinants in Malaysia: a social cognitive theory perspective
Faryna Mohd Khalis; Normah Mustaffa; Mohd Nor Shahizan Ali; Mohd Rizaimy Shaharudin
International Journal of Arts and Technology (IJART), 2022 Vol.14 No.2, pp.87 - 112
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