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Are social media influencers effective? An analysis of information adoption by followers
Juan Sebastián Roldan-Gallego; Javier A. Sánchez-Torres; Ana Argila-Irurita; Francisco-Javier Arroyo-Cañada
International Journal of Technology Marketing (IJTMKT), 2023 Vol.17 No.2, pp.188 - 211
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