Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Influence of consumer tribalism on purchase behaviour: an empirical study through the lens of tribalism using recreational running groups/clubs in India
M. Charan
International Journal of Indian Culture and Business Management (IJICBM), 2023 Vol.29 No.2, pp.243 - 270
4 - 16 =

Thank you for your feedback.

Return to top