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A study on the impact of green brand equity, emotional attachment, and green advertisements on purchase intention of fast-moving consumer goods: with special reference to millennials in Sri Lanka
W.H.S. Warnakulasooriya; K.M.M.C.B. Kulathunga; K.J.T. Perera
Asian Journal of Management Science and Applications (AJMSA), 2022 Vol.7 No.2, pp.182 - 204
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