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Neuromarketing and e-commerce: analysis of over the top platform homepages
Aitor González-Bengoechea; Francisco José Gil-Ruiz; María Hernández-Herrera; Raquel Ayestarán-Crespo
International Journal of Services Operations and Informatics (IJSOI), 2023 Vol.12 No.3, pp.253 - 266
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