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Using the data mining technique to predict successful customer engagement of marketing campaigns in social media
Fatema Salim Al Rabaani; Aiman Moyaid Said; Sallam Osman Fageeri; AbdulRahman Khalifa AlAbdulsalam
International Journal of Business Intelligence and Data Mining (IJBIDM), 2023 Vol.23 No.2, pp.166 - 183
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