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The role of extrinsic and intrinsic factors on the purchase intention toward processed food: a cross-sectional study in India
Shantanu Raj; Madhusmita Choudhury; Bidhu Bhusan Mishra; Aditya Ranjan Samal
International Journal of Business and Emerging Markets (IJBEM), 2024 Vol.16 No.1, pp.21 - 49
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