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Greener green is better - the importance of sustainability in garden centre purchasing. An empirical study focusing on the purchase of plants and flowers based on a customer survey at garden centres in South Germany
Daniela Ludin; Wanja Wellbrock; Erika Mueller; Dominik Boeck; Karen Fendrich
International Journal of Services Technology and Management (IJSTM), 2023 Vol.28 No.5/6, pp.410 - 424
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