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How do viral videos on social media affect purchase intention?
Nguyen Hong Quan; Hoang Thi Hong Nga; Nguyen Thi Hai Ha; Pham Phuong Hien; Truong Nguyen Yen Thanh; Nguyen Thi Kieu Trang
International Journal of Business Competition and Growth (IJBCG), 2023 Vol.8 No.3, pp.202 - 222
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