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Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands
Mohammad Hamdi Al Khasawneh; Shafig Al-Haddad; Rahaf Mbaideen; Raghad Ghazi; Tala Irshaid; Husam Alnaimi
International Journal of Business Excellence (IJBEX), 2024 Vol.32 No.1, pp.25 - 49
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