Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

The curious case of global branding: investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur; Pranay Moktan
International Journal of Indian Culture and Business Management (IJICBM), 2024 Vol.31 No.2, pp.123 - 144
5 - 1 =

Thank you for your feedback.

Return to top