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Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories
Zhenzhen Zhao; Marie Haikel-Elsabeh; Patricia Baudier; Damien Renard; Alexander Brem
International Journal of Technology Management (IJTM), 2024 Vol.95 No.1/2, pp.226 - 252
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