Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

I like you, but I don't need you: the diminishing returns of celebrity endorsement for popular brands
Eduardo Fons; Maria-José Miquel-Romero; Manuel Cuadrado-García; Juan D. Montoro-Pons
International Journal of Sport Management and Marketing (IJSMM), 2024 Vol.24 No.3/4, pp.244 - 261
16 - 20 =

Thank you for your feedback.

Return to top