Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

The impact of online reviews and eWOM on impulse buying tendency: a study of Vietnamese Gen Z consumers
Truong Son Nguyen; Viet Hoang Nguyen; Thi Huong Thanh Nguyen
Journal for International Business and Entrepreneurship Development (JIBED), 2024 Vol.16 No.1, pp.117 - 141
13 + 16 =

Thank you for your feedback.

Return to top