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Which people are loyal followers of influencers? An exploratory study
Javier A. Sánchez-Torres; Juan Sebastían Roldan-Gallego; Francisco-Javier Arroyo-Cañada; Ana María Argila-Irurita
International Journal of Information and Communication Technology (IJICT), 2024 Vol.25 No.1, pp.25 - 34
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