Inderscience Publishers - linking academia, business and industry through research

Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Name

Email address

You are a (optional)

Article Title

Understanding digital marketing adoption by start-up companies in India: through an integrated technology acceptance model and theory of planned behaviour framework

Authors

Sarika Sharma

Journal

International Journal of Business Information Systems (IJBIS), 2024 Vol.46 No.4, pp.435 - 459

Your comments or corrections

As a security check, please answer this maths question

7 + 16 =

Thank you for your feedback.

Article Comments

Keep up-to-date