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Factors influencing online purchase decisions of pharmaceutical products by baby boomers: mediating effect of consumer behaviour and attitude on trust development
Balakrishna Maddodi; Dasharathraj K. Shetty; Nisha S. Tatkar; Karthikeyan Parthasarathy; B. Shridutt; Suyash Kumar Prasad; S. Pavithra; Nithesh Naik; Delaram Mahdaviamiri; Vathsala Patil
International Journal of Business Information Systems (IJBIS), 2025 Vol.48 No.1, pp.118 - 135
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