Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company Spreadshirt.com
Albrecht Enders
International Journal of Electronic Marketing and Retailing (IJEMR), 2010 Vol.3 No.4, pp.382 - 397
3 - 16 =

Thank you for your feedback.

Return to top