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Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Tzong-Ru Lee; Jiun-Hung Lin; Liaw Wan-Chin Liao; Ting-Hsiao Yeh
International Journal of Management and Enterprise Development (IJMED), 2013 Vol.12 No.4/5/6, pp.363 - 384
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