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What happens when consumers realise about green washing? A qualitative investigation
Weng Marc Lim; Ding Hooi Ting; Victor Sudirman Bonaventure; Alan Putera Sendiawan; Pengestu Patanmacia Tanusina
International Journal of Global Environmental Issues (IJGENVI), 2013 Vol.13 No.1, pp.14 - 24
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