Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Hongwei Yang
International Journal of Internet Marketing and Advertising (IJIMA), 2013 Vol.8 No.2, pp.102 - 124
20 - 10 =

Thank you for your feedback.

Return to top