Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature
George S. Spais; Leonidas A. Papakonstantinidis
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), 2014 Vol.10 No.2/3, pp.372 - 404
11 - 7 =

Thank you for your feedback.

Return to top