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Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Gashaw Abeza; Ann Pegoraro; Michael L. Naraine; Benoît Séguin; Norm O'Reilly
International Journal of Sport Management and Marketing (IJSMM), 2014 Vol.15 No.3/4, pp.184 - 213
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