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Mobile marketing in the 21st century: a partial least squares structural equation modelling approach
Vic-Qi Pan; Pai-Qin Chew; Amy Shun-Gui Cheah; Choy-Har Wong; Garry Wei-Han Tan
International Journal of Modelling in Operations Management (IJMOM), 2015 Vol.5 No.2, pp.83 - 99
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