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Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Hassan Alboqami; Wafi Al-Karaghouli; Yasser Baeshen; Ismail Erkan; Chris Evans; Ahmad Ghoneim
International Journal of Internet Marketing and Advertising (IJIMA), 2015 Vol.9 No.4, pp.338 - 358
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