Inderscience Publishers - linking academia, business and industry through research

Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Name

Email address

You are a (optional)

Article Title

Antecedents to SMS advertising acceptance: a grounded theory approach

Authors

Yousra Bakr; Ahmed Tolba

Journal

International Journal of Internet Marketing and Advertising (IJIMA), 2016 Vol.10 No.1/2, pp.28 - 53

Your comments or corrections

As a security check, please answer this maths question

4 - 4 =

Thank you for your feedback.

Article Comments

Keep up-to-date