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Using TOC to develop U-tourism and to formulate its marketing strategy
Tzong-Ru Lee; Shiou-Yu Chen; Ing-Ching Chen; A.T. Resmi; K. Ganesh; S.P. Anbuudayasankar
International Journal of Business Innovation and Research (IJBIR), 2017 Vol.14 No.2, pp.206 - 238
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