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Marketing conception in SMEs: a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Kashif Ullah Khan; Song Wei; Fouzia Atlas; Muhammad Hamayun; Ahmad Nawaz Zaheer; Bilal Ahmed; Farhan Khan
International Journal of Business Innovation and Research (IJBIR), 2017 Vol.14 No.3, pp.364 - 381
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