Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
Sajad Rezaei; Naser Valaei
International Journal of Electronic Marketing and Retailing (IJEMR), 2018 Vol.9 No.2, pp.184 - 206
10 + 18 =

Thank you for your feedback.

Return to top