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The influence of green branding on purchase intention, willingness to pay and consumers' emotional response: an experimental study
Mateus Luan Dellarmelin; Jhony Pereira Moraes; Lenoir Hoeckesfeld; Eliana Andréa Severo; Ivanete Schneider Hahn
Latin American Journal of Management for Sustainable Development (LAJMSD), 2018 Vol.4 No.1, pp.69 - 82
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