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Article Title

Measuring and managing organisations' social media climate: the social media climate index

Authors

Isabelle Hillebrandt; Björn S. Ivens; Janice Molloy; Hellen Oppelt; Philipp A. Rauschnabel

Journal

International Journal of Technology Marketing (IJTMKT), 2018 Vol.13 No.1, pp.1 - 20

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