Forthcoming and Online First Articles

EuroMed Journal of Management

EuroMed Journal of Management (EMJM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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EuroMed J. of Management (One paper in press)

Regular Issues

  • Willingness to pay more for green products: a challenge for young consumers   Order a copy of this article
    by Dhanjit Pathak, Dipankar Malakar 
    Abstract: As sustainability and environmental awareness continue to gain traction, understanding the factors influencing the willingness of young consumers to pay for green products is crucial. This study explores the relationship between environmental concerns, green benefits, green quality, and the inclination to pay a premium for eco-friendly products among the younger demographic. The research delves into the impact of various factors on purchasing decisions, analysing demographic attributes such as gender, age, education, occupation, and income. Findings indicate that environmental concerns significantly influence the willingness to pay, with individuals demonstrating higher environmental concern displaying a greater propensity to invest in green products. The study also examines the influence of education and occupation on willingness to pay, revealing statistically significant associations with schooling levels and net monthly income. The insights provided contribute to understanding consumer behaviour in the green market, offering implications for marketing strategies targeting environmentally conscious young consumers.
    Keywords: young consumers; green products; sustainability; willingness to pay.
    DOI: 10.1504/EMJM.2024.10067624
     

 

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