International Journal of Applied Management Science (8 papers in press)

Regular Issues

• May empowerments affect the service quality negatively? A case in Kurdistan Region of Iraq  
  by Ahmet Demir 
  Abstract: Current paper aims to elaborate on the impacts of structural and psychological empowerment on the service quality perceptions of the customers of SMEs. In this respect, empirical findings methodology was applied to achieve the aim of the study. Data was collected from the SMEs in Kurdistan Region of Iraq. Additionally, the data was collected from multi sources; empowerment questions were asked to the employees and service quality questions were asked to the customers. The results evaluated proposing structural equations modelling. Given in the findings, psychological empowerment negatively and significantly affected the service quality perceptions of the customers while structural empowerment influenced positively. Hence, it was revealed that empowerment doesnt absolutely boost the service quality perceptions. It was observed as moderation analysis that education level significantly moderated the impact of psychological empowerment on the service quality. Current study suggests some theoretical and managerial perspectives in the concerning aspects.
  Keywords: empowerment; structural empowerment; psychological empowerment; service quality; small and medium enterprises; service quality at SMEs.
  DOI: 10.1504/IJAMS.2024.10063632
   
  
• Strategic link of Loyalty with CRM, Attitude, and Satisfaction in Banking Industry  
  by Sandhyarani Sahoo, Saroj Kumar Sahoo, Bidhu Bhusan Mishra 
  Abstract: The main purpose of this study is to identify the important constructs of Customer Relationship Management (CRM), and customer attitudes, and then to establish a strategic structural relationship of these constructs with customers satisfaction, and loyalty within banking industry. With the experimental research design, this study uses stratified sampling having sample size of 517. The 4Ts model of CRM and 3Rs model of customers attitude is proved through Confirmatory Factor Analysis (CFA) and later Structural Equation Modelling (SEM) is used for the structural relationship. Major findings of this study refer that CRM has both direct and indirect positive effects on loyalty of bank-customers, where customer attitude, and customer satisfaction is proved to be the serial mediators. Novelty and implication of this study refers to the evolution of a new theory, the Theory of Relative Loyalty that can be helpful to eradicate poverty by connecting the banks with bottom of the society.
  Keywords: Customer-Loyalty; Attitude; Satisfaction; CRM; Bank; SEM; Model; Theory.
  DOI: 10.1504/IJAMS.2024.10063778
   
  
• The Role of Emotional Intelligence management and Its Influence on Team Dynamics: A case study of Greece  
  by Stavros Kalogiannidis, Olympia Papaevangelou, Fotios Chatzitheodoridis, Ioannis Papadomarkakis 
  Abstract: This study investigates the relationship between Emotional Intelligence (EI) management and its influence on team dynamics within the Greek business context. The research adopts a quantitative approach and data collection was collected from 360 leaders from different sectors across Greece using questionnaires. Key findings reveal that each EI component distinctly influences team dynamics. Self-awareness, characterised by introspection and emotion recognition, emerged as a foundational element, affecting how leaders perceive and interact within their teams. The results show that Emotional Intelligence (EI) significantly predicts a team dynamics and performance. Teams under the direction of high EI members typically exhibit increased output, effectiveness, creativity, and worker satisfaction. The study contributes greatly to the understanding of EI in organisational leadership in general and Greek cultural dynamics in especially where interpersonal interactions and collectivism are valued.
  Keywords: Emotional Intelligence; Team Dynamics; Greek Business Context; Self-Awareness; Self-Regulation; Empathy; Social Skills.
  DOI: 10.1504/IJAMS.2024.10063789
   
  
• Exploring the relationships between brain wave and customer-perceived value after watching sports products commercials  
  by Nasim Iravaninezhad, Nasrollah Sajjadi, Ali Golbazi Mahdipour, Asghar Ranjbar Aghdam 
  Abstract: This study aims to investigate the changes in brain wave amplitudes while determining the customer-perceived value of sports products after watching advertising teasers. Brain response to the stimuli was investigated based on brain wave amplitudes obtained from electroencephalography (EEG). Data were collected in six main stages, namely, subject selection, health examination by a physician, filling out a written consent, filling out a questionnaire, examination of brain wave amplitudes using EEG while watching sports advertising teasers. Results showed that the brain wave amplitudes had significant effects on the customer-perceived value of several sports brands, i.e., Adidas, Nike, Puma, and Reebok. Furthermore, a multiple linear regression model based on the predictive variables, i.e., brain wave amplitudes, is presented to predict the customer-perceived value. The findings of this study can help brand owners evaluate the effectiveness of video advertising by increasing the willingness of customers to purchase their products.
  Keywords: neuromarketing; perceived value; sports brand; advertising teaser; brain wave.
  DOI: 10.1504/IJAMS.2024.10063883
   
  
• Fundamental Anomalies as a Mediator in the Relationship Between Heuristics and Investment Decisions  
  by N.V. Suresh, Manoj G, Daniel M. Rajk, Balaji Kanagasabai 
  Abstract: Research works in the cognitive biases domain led to the birth of heuristics & biases approach in the late 1970s by developing theoretical approaches to comprehend the constraints of human judgement. This research paper is developed with a notion of understanding the relationship between heuristics, irrational decisions of investors and the mediating role of fundamental anomalies. Majority of the studies, in the area of behavioural finance examine the direct relationship between heuristics, investment decisions and performance but this study is first of its kind which explores the relationship with the mediating effects of fundamental anomalies. Data are collected from investors from Chennai by adopting a multi-stage sampling method using a structured questionnaire. The results indicate that all the heuristics dealt in this study have a significant and positive relationship with irrational decision making and fundamental anomalies partially mediate the relationship between all the heuristics and irrational decision making.
  Keywords: Heuristics; Fundamental Anomalies and Irrational Decision Making.
  DOI: 10.1504/IJAMS.2024.10063887
   
  
• A Full Ranking Method in Data Envelopment Analysis with Multi-Criteria Decision Analysis  
  by Madjid Tavana, Abbas Bonyani, Tooraj Karimi 
  Abstract: This study presents a new hybrid Multi-Criteria Decision Analysis (MCDA) model for the full ranking of Decision-Making Units (DMUs) with multiple inputs and outputs. The Best-Worst Method (BWM) is used to rank the units, and the Charnes-Cooper-Rhodes (CCR) Data Envelopment Analysis (DEA) model is utilised to construct the pairwise comparison vector. The unit with the lowest efficiency is identified and compared with other units using DEA for each pair of units. Similarly, the unit with the highest efficiency is identified next and compared with the different units. A linear programming problem is formulated and solved to find the optimal weight of the units and rank them. The pairwise comparisons in the proposed BWM-DEA method are highly consistent because of the objective evaluation process. The proposed method has several advantages, including fewer and more consistent comparisons, leading to more reliable results than similar ranking methods in DEA.
  Keywords: Data envelopment analysis (DEA); Multi-criteria decision analysis (MCDA); Best Worst Method (BWM); Analytics hierarchy process; Pairwise comparison; Ranking.
  DOI: 10.1504/IJAMS.2025.10064878
   
  
• The Analysis of Critical Success Factor Ranking for Artificial Intelligence Adoption in Banking Sector using Fuzzy Analytic Hierarchy Process  
  by Quang Hung Do  
  Abstract: Artificial intelligence applications in the banking industry have attracted a lot of interest. The paper examined the critical success factors influencing artificial intelligence adoption which have been identified from the literature survey and through experts' opinion have finally confirmed in context of this study on banking organisations. Further, fuzzy analytic hierarchy process (AHP) has been used to evaluate the identified 15 critical factors and to find their priorities in banking organisations. Moreover, a conceptual framework based on TOEH (Technology - Organization - Environment - Human) theory was utilised in the context of Vietnamese bank sector. The results of the study indicate that Banking users trust, Regulatory environment and Security and privacy are the most significant critical success factors for adopting artificial intelligence in banking. This paper contributes to the understanding of artificial intelligence, its features and highlights the importance of new technology and solutions in banking sector.
  Keywords: Banking sector; Artificial intelligence adoption; Critical success factors (CSFs); Fuzzy Analytic Hierarchy Process (FAHP); Vietnam.
  DOI: 10.1504/IJAMS.2025.10064916
   
  
• Selection of Project Manager in a Large-Scale Enterprise - An Analytical Hierarchy Process Approach  
  by Sree Kumar, Smruti Rekha Behera 
  Abstract: The success of large-scale businesses depends on choosing a qualified project manager. The paper identifies the important aspects and criteria that influence this process and provides a systematic framework for selection of suitable project manager. The Analytical Hierarchy Process (AHP), a multi-criteria decision-making process, was used as the research technique. Project managers working on ongoing projects across the country provided the data for this study. A total of 36 responses, complete in all forms is used for the study. The literature review shows that a project manager shall have three essential skills viz. technical skills, organisational skills and behavioural skills. The analysis shows that out of these skills, the technical skill is most important for success of a project manager followed by organisational skill and behavioural skill. The weights of skill set is combined with the competency of each project manager applicant to select the best suited project manager.
  Keywords: Project Manager Selection; Analytical Hierarchy Process (AHP); Multi-Criteria Decision-Making; Criteria Prioritization; Technical Skills; Organisational Skills; Behavioural Skills.
  DOI: 10.1504/IJAMS.2025.10065350