Forthcoming Articles

International Journal of Business Continuity and Risk Management

International Journal of Business Continuity and Risk Management (IJBCRM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Business Continuity and Risk Management (2 papers in press)

Regular Issues

  • Cognitive Computing in Crisis Management: Ethical Considerations, Societal Security Implications, and Strategic Directions for Organisational Resilience and Risk Governance   Order a copy of this article
    by Rakesh Kumar, Ayushi Sharma, Damodharan V. S., Girija Nandini, Bijay Kumar Paikar, Madhusmita Mohanty 
    Abstract: This Research aims to review the ethical considerations and societal Security implications of cognitive computing technology. Cognitive computing is transforming in different sectors like healthcare, education, and supply chain management, but ethical concerns like accountability, compliance risk, and bias persist. The study review the social implications of cognitive computing, a technique used in fast decision-making, repetitive tasks, and cyber security protection. An extensive assessment of pertinent material from various sources, different databases like Scopus, web of Science Google Scholar which included Research papers, books, proceedings etc. The study reviewed on ethical and social issues related to privacy, data protection, human behaviour, and job determinants. Different algorithms of cognitive computing to enhance efficiency in different sectors. These technologies can reduce the management burden in the organisation.
    Keywords: Cognitive Computing; Ethical Issues; Social Security Implication Artificial Intelligence.
    DOI: 10.1504/IJBCRM.2025.10070751
     
  • AI in Marketing: Strengthening Business Continuity by Navigating Security, Privacy, and Trust Amid Behavioural, Ethical, and Technological Challenges   Order a copy of this article
    by Rakesh Kumar, Damodharan V. S., Satyajit Pattnaik, Girija Nandini, Bijay Kumar Paikaray 
    Abstract: Aim of this study to address the Artificial intelligence (AI) issues in marketing Research. This study conducted a comprehensive analysis of this issue using AI tools. AI can address ethical concerns, lack of regulation, and fear of duplication. It can connect marketing, customers, and the organisation's ecosystem, promoting transparent communication and a positive organisational environment. Advanced tools like ChatGPT, chatbots, Power BI, and Excel can provide more accurate and efficient data collection, analysis, and prediction. However, issues like data theft, compromised accuracy, and lack of awareness about AI tools in marketing research remain continue. The study identified several challenges related to security, trust, privacy, etc. The study highlights the potential of using AI tools in marketing research in the future. The study recommended effective tools to address these issues. AI-driven marketing algorithms can improve effectiveness of behavioural and culture dilemmas and potentially changing society. The study examined the background of AI in marketing research as well as issues related to security, privacy, trust, and ethics. The study delves into how AI can be more effective in marketing research.
    Keywords: Artificial intelligence; Security; Privacy; Trust; Marketing Research; Business; Virtual; Ethical.
    DOI: 10.1504/IJBCRM.2025.10071476
     

 

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