International Journal of Business Process Integration and Management (6 papers in press)

Regular Issues

• BUSINESS PROCESS MANAGEMENT IN IMPLEMENTATION ORDERING MANAGEMENT SYSTEM IN SUPPLY CHAIN COMPANY  
  by Roy Pisela, Nilo Legowo 
  Abstract: Supply chains are highly complex business process and interconnected structures essential to the success of any company. Quick service restaurants in particular need optimal supply chain performance to ensure they have the right amount of food products and other supplies to support a new product launch, deliver on a promotion or simply provide a great customer experience. The supply chain plays a major role in modern enterprises to gain a competitive advantage in today's business environment. Since the elements of supply chain have been typically separate and independent entities, the main objective of supply chain management is to develop a mechanism to prioritise goals and to coordinate activities for optimal implementation of system. Information is the most significant element of coordination. Information technology can be used to help implement the participation of supply chain elements in the supply chain system. These critical business challenges are driving the need to focus on creating strong business process management in supply chain solution through implementation ordering management system information.
  Keywords: supply chain; quick service restaurant; ordering management system; business process management; business process.
  
  
• Does artificial intelligence-based advertising improve the marketing and sales of a business? An outlook from an e-commerce perspective  
  by Muthukrishnan Nagarajan, Kulandaisamy Suregka Felix 
  Abstract: Advertisement increases sales, profit, brand values, reputation, production costs, etc. To reduce the cost of advertising, artificial intelligence-based advertising may be used in the near future. The present study was carried out in various regions of India. Around 482 respondents participated in the survey. Results revealed that there is no significance between the various business sectors, but significance exists between the various modes of advertisement. This paper attempts to study and develop a new research model to derive an AI algorithm to link and bridge the gap between business sector and advertising mode with the customer’s personal interests, browsing history, personal interests, and personal information, analyse the customer’s expectations, pop up the customer-based advertisement module, and distribute it to the advertising channels based on the preferred mode of advertising of the seller’s input along with customer feedback and sales feedback from the seller to realign the assumptions and current trends.
  Keywords: artificial intelligence; big data; advertisement; sales; marketing.
  DOI: 10.1504/IJBPIM.2024.10069099
   
  
• Does workplace spirituality influence organisational citizenship behaviour in the education sector? Empirical evidence  
  by Utpala Das, Kulbir Kaur Bhatti, Raj Kumar Singh 
  Abstract: This study examines the impact of Workplace Spirituality (WS) on Organizational Citizenship Behavior (OCB). Additionally, it investigates the association between organizational commitment and OCB, as well as intrinsic work satisfaction and OCB. Empirical data was collected from 436 faculty members of different educational institutions through purposive sampling. A structured questionnaire, modified from previous studies, was used to conduct the survey. Partial Lease Square Structural Equation Modeling validates the scale and framework. The results indicate that meaningful work, a sense of community, and alignment of values positively and significantly impact WS in the education sector. Moreover, WS positively and substantially affects organizational commitment and intrinsic work satisfaction. Furthermore, organizational commitment and intrinsic work satisfaction also positively and significantly influence OCB. Theoretical contributions of this study include expanding the dimensions of WS and identifying two predictors of OCB in the educational sector under the influence of WS.
  Keywords: workplace spirituality; organisational citizenship behaviour; organisational commitment; intrinsic work satisfaction.
  DOI: 10.1504/IJBPIM.2025.10069235
   
  
• Investigating the impact of brand value on the financial performance of the banking sector: empirical evidence  
  by Arti Khatnani, Jyoti Bery, Krishna Pal Singh, Raj Kumar Mishra, Shruti Srivastava 
  Abstract: This research investigates the impact of brand equity on the financial outcomes within the banking industry, highlighting the determinants that contribute to brand appeal and assessing the intermediary function of brand attitude in the nexus between brand appeal and financial outcomes. Utilising a descriptive and cross-sectional research methodology, data were acquired through a structured questionnaire employing adopted and modified metrics from previous investigations. The questionnaire included 35 scaled items to evaluate eight variables pertinent to brand perception and financial performance. A purposive sampling method was employed to select a sample of 384 bank customers. The results indicate that variables such as Brand Awareness, Brand Associations, Brand Quality, Brand Relevance, and Brand Loyalty significantly and positively affect Brand Likeability. Moreover, Brand Likeability positively and substantially influences both Brand Attitude and the Financial Performance of banking institutions. Additionally, Brand Attitude demonstrates a positive and significant impact on Financial Performance.
  Keywords: : brand attitude; brand associations; brand value; brand relevance; financial performance.
  DOI: 10.1504/IJBPIM.2025.10069949
   
  
• The influence of dynamic technologies on the software release management and SaaS roadmap: a survey  
  by Bishnu Shankar Satapathy, Ashish Sharma, Madhusmita Dash, Siddhartha Satapathy, Joya Chakraborty, S. Ibotombi Singh 
  Abstract: In the rapidly changing business environment, the enterprise software sector is emphasizing customer-centricity and integrating principles of Industry 4.0 & 5.0. Customers often require assistance adopting innovative solutions inspired by the latest industry advancements. Maintaining consistent customer engagement and open communication channels regarding future solution roadmaps remains a persistent challenge for SaaS technology providers. The article presents insights from an extensive literature review and stakeholders' input in SaaS-based supply chain solutions. It also explores the comprehensive transformation necessary to enhance organizational software release management capabilities. Also, it examines the empirical challenges that technical solution providers encounter when transitioning from on-premises systems to cloud-based infrastructures. The survey indicates a glaring gap: a lack of sufficient research publications on the SaaS journey. This critical area needs more comprehensive exploration. The insights derived from this study can guide critical stakeholders, change management leaders, policymakers, and decision-makers to make informed and strategic choices.
  Keywords: industry revolution; software-as-a-service; process management; change management; release management; release readiness strategy.
  DOI: 10.1504/IJBPIM.2025.10069973
   
  
• Impact of quality of work life and job satisfaction on organisational commitment among academicians  
  by Amrisha Minocha, Girish Lakhera, Bhairab Patra, Shaveta Bhatia, Raj Kumar Singh 
  Abstract: This study investigates the impact of Quality of Work Life (QoWL) and Job Satisfaction on Organizational Commitment (OC) amid academic professionals working in Indian educational institutions. Furthermore, it explores the mediating impact of QoWL between job satisfaction and OC. It uses a descriptive and cross-sectional research design, with data gathered through a survey instrument comprising 28 adapted scale items from previously validated scales. A total of 441 teaching staff were selected and participated through purposive sampling. Outcomes present that competition and rewards, along with job satisfaction, organizational support, career opportunity chances, and the atmosphere of the work environment, significantly enhance the state of QoWL among its employees. Further findings were that both job satisfaction and QoWL positively impacted OC. The research also highlights the critical mediating role of QoWL in strengthening the relationship amid job satisfaction and OC.
  Keywords: quality of work life; QoWL; job satisfaction; organisational commitment; workenvironment; organisational support.
  DOI: 10.1504/IJBPIM.2025.10069974