Forthcoming and Online First Articles

International Journal of Electronic Trade

International Journal of Electronic Trade (IJETrade)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Electronic Trade (One paper in press)

Regular Issues

  • Why people would enrol in subscription plans for mobile applications: a decomposed theory of planned behaviour perspective   Order a copy of this article
    by Mohamed Hani Gheith, Valerio Muto, Moustafa Elnadi, Mario Tani 
    Abstract: This study investigates how the subscription based-business model for mobile applications may be attractive for consumers with a well-known framework in innovation adoption studies: the decomposed theory of planned behaviour. We analyse the drivers behind consumers intention to adopt these new subscription plans, collecting 223 responses to an online survey studied with the PLS-SEM approach. The results show that this framework is useful to understand why people want these plans and how service providers could target specific market segments exploiting how users take advantage of these plans. We contribute to the emerging research stream on new business models for mobile applications and we give a fresh perspective on this new business models attractivity and it helps scholars, and practitioners as well, to frame it. This study offers some avenues of future research and challenges for several stakeholders.
    Keywords: mobile applications; innovation; decomposed theory of planned behaviour; DTPB; subscription plans; business models; PLS-SEM; structural equation model; apps; consumer behaviour; SEMinR.
    DOI: 10.1504/IJETRADE.2024.10066148
     

 

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