Forthcoming and Online First Articles

International Journal of Financial Innovation in Banking

International Journal of Financial Innovation in Banking (IJFIB)

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International Journal of Financial Innovation in Banking (One paper in press)

Regular Issues

  • The changing dynamics of banker-customer relationship in Indian banking system due to adoption of technology: a case of Rajasthan   Order a copy of this article
    by Aditi Johari 
    Abstract: In India, the introduction of modern technologies led in a paradigm shift in banking practices. Banks have become more attentive of the role and importance of technology in banking due to increasing competition and expectations of customers and specially to retain maximum customer as well as to maintain their loyalty. The customers are taking so much interest in new age banks’ technology-enabled services, and this will lead to impact on banker-customer relationship. In this view point, the current study is taken up for research and to find out after adopting this modern technology, how the dynamics of banker-customer relationship will change and is there any change in behaviour of the customers. The study is based mostly on primary data gathered from chosen responder customers of selected commercial banks in Jaipur, Rajasthan. The sample size is determined by scientific approach and set at 400. The data for the study is gathered by a standardised questionnaire and a sample survey.
    Keywords: banking; banker-customer relationship; technology; alternative banking channels; customer loyalty.
    DOI: 10.1504/IJFIB.2025.10072088
     

 

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