Forthcoming and Online First Articles

International Journal of Green Economics

International Journal of Green Economics (IJGE)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Green Economics (1 paper in press)

Regular Issues

  • Invigorating the mindful consumption for sustainable developments: young consumers of emerging economies   Order a copy of this article
    by Sunita Dwivedi 
    Abstract: The COVID-19 pandemic has uncovered the vulnerability of our environment and demonstrated an urgency to address sustainability across the business sectors, including the consumer. Now that consumers consciousness towards sustainable consumption has risen to another level, it is yet to answer whether or not the pandemic has shaped their behaviours for long-term transitions. However, businesses are adopting the concept of mindful marketing to retype consumers consumption values. Conscious consumption choices made by consumers still require support for future market trends. Henceforth, this study aims to research emerging economies like India to reach young consumers perspectives on mindful consumption and further check their readiness to adopt the thrifting culture as an alternative to mindful consumption. Existing research is qualitative applied thematic analysis to decode consumers perspectives. For data collection, the researcher used an in-person survey of 30 respondents from Delhi. Summative thematic analysis resulted in three broader themes.
    Keywords: mindful consumption; sustainable developments; young consumers; emerging economies.

 

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