International Journal of Knowledge Management in Tourism and Hospitality (9 papers in press)

Regular Issues

• Ecotourist Revisit Intent: Predicting Visit Intentions for Sustainable Travel Experiences  
  by Abhinav Chandel, Pawan Deep Singh, Abhishek Kumar Singh 
  Abstract: Today tourist destinations are facing the pressure of accommodating travellers. Ecotourism, an alternative to mass tourism, may turn out to be a solution to this problem. Though the potential of ecotourism may look lucrative, however, it is important to know whether consumers or takers of this form of tourism exist, and if they do, then what are their motivations. In this regard, an attempt has been made to understand the demand for ecotourism in emerging economies. Motivation as the driving force behind the decision-making process is used as a determinant to predict future visit intention. Exploratory factor analysis was conducted on 389 responses to find out latent motivational factors. The result of the study revealed eight factors viz. nature, culture, freedom/relaxation, adventure, simple-lifestyle, learning, shopping and novelty. Further, these factors were used to predict future visit intention using discriminant analysis.
  Keywords: ecotourism; exploratory factor analysis; discriminant analysis; behavioural intentions.
  DOI: 10.1504/IJKMTH.2024.10065191
   
  
• Norm Activation Model and Tourist Intention to Stay at Green Hotel: the Role of Value-Belief-Norm Theory Constructs  
  by Edward Markwei Martey  
  Abstract: The purpose of the study is to expand the norm activation model (NAM) regarding green hotels by introducing educational level (EL) to customers intentions. The study integrates the norm activation model and value-belief-norm (VBN) theory as moderators and employs purposive sampling to collect data from 761 tourists in Ghana. Structural equation modelling was employed as a statistical tool to examine both direct and interaction effects of the proposed paths. The results show that tourists intentions to stay in green hotels are positively influenced by ascription of responsibility (ARR) and personal norms (PNN). However, awareness of consequences (ACC) and social norms (SNN) do not predict tourists intentions to stay in green hotels. Additionally, environmental beliefs, personal value, pro-environmental behaviour (PEB), and educational level moderate this relationship. The study offers valuable insights into the drivers that contribute to tourists intentions to stay in green hotels and is relevant to policymakers and marketing practitioners.
  Keywords: responsibility; awareness; belief; green; hotel.
  DOI: 10.1504/IJKMTH.2024.10066089
   
  
• Green Marketing Practices and Sustainable Development: the Role of Institutional Theory among Small and Medium Scale Enterprises  
  by Edward Markwei Martey  
  Abstract: The study creates a conceptual frame work that integrates the theory of planned behaviour (TPB) and institutional theory (ILT) constructs to develop a model that explains the SMEs’ intention to practice green marketing for sustainable development. The researcher used purposive sampling, a non-probability sampling method, to collect primary responses from SMEs that practice green marketing. Questionnaires were designed based on the constructs of TPB and ILT and were distributed to 324 SMEs face-to-face .The data gathered was analysed using partial least squares structural equation modelling to test the hypotheses developed through the literature review. The outcome of the data analysis supported all the direct effects of the constructs (attitudes, subjective norms, perceived behaviour benefits, knowledge, and self-efficacy) on sustainable development. Moreover, the moderating effect of descriptive and injunctive norms on the relationship between attitude and social norm on sustainable development was accepted.
  Keywords: sustainable; green practice; attitude; social norm; government influence.
  DOI: 10.1504/IJKMTH.2024.10066689
   
  
• Lovecraftian Cosmic Horror and Folklore in Malik' Dead Lovers on Each Blade, Hung  
  by Ghazal Firdous Shaikh, Aftab Ahmed Shaikh, Aneeqa Memon, Abdullah Ayub Khan 
  Abstract: The purpose of this research is to demonstrate parallels between the subgenre of Lovecraftian cosmic horror and Usman T. Maliks Dead Lovers on Each Blade, Hung by examining the parallels between the definition and explanations of the cosmic horror and Lovecraft's use of methods, themes and ideologies. The research focuses on the selected short story i.e., Dead Lovers on Each Blade, Hung from the macabre collection Midnight Doorways in order to provide a thorough evaluation. It also delineates the use of South Asian tradition and folklore in conjunction with Lovecrafts own stance towards folklore. In order to achieve the objectives of this research, the theoretical framework is adapted from H.P Lovecrafts writings, specifically his detailed essay called Supernatural Horror in Literature. Non-empirical method of analysis has been employed in this research. The researcher has demonstrated Maliks incorporation of the settings of Pakistan, taken inspiration from the epic Mahabharata of Hindus.
  Keywords: Lovecraftian cosmic horror; folklore; emerging genre; South Asian literature; Pakistani society.
  DOI: 10.1504/IJKMTH.2024.10067496
   
  
• Analysis of Quality Management from the Consumer's Perspective - a Case Study of the Pestana Hotel Group in Portugal  
  by Felipa Lopes Dos Reis, Daniel João Gil Pinto 
  Abstract: The main objective of this research is to conduct a study of the hotel chain, Pestana Hotel Group (Portugal), from the consumers perspective specifically, to analyse how customer feedback can intervene in changing a specific quality component in the hotel sector. In this study, the adopted methodology was the quantitative approach. Data were collected through a Google forms questionnaire to verify consumer behaviour and preferences at a specific hotel unit, considering these factors at one of the many hotels that Pestana Hotel Group operates in Portugal. In addition to analysing these satisfaction patterns, this study also refers to the investigation of overall quality in the hotel sector, as well as to the context, promotion, evolution, and economic impact of the tourism sector in Portugal. As such, the purpose of this article demonstrates, through research and sample results, that quality management in hotel units is crucial ensuring customer satisfaction and strengthening brand reputation, leading to a positive reputation that is essential for attracting and retaining customers.
  Keywords: Hospitality; Customers; Quality; Tourism; Satisfaction.
  
  
• Motivation, Satisfaction and Stress Case Study: ERA Imobili  
  by Felipa Lopes Dos Reis, Gabriel Vieira, Gonçalo Cordeiro, Luis Sousa, Miguel Fontes 
  Abstract: This study aimed to investigate the relationship between motivation and satisfaction in the workplace, using the main motivational theories, and identifying the main reasons of stress. Our method was to investigate one of the largest companies of the Portugal's real estate sector ERA Portugal, using a form and an interview with partner and HR manager Dr. Nuno Martins. The objective was successfully achieved, as we were able to investigate motivation and stress, whilst understanding the impacts of these concepts in organisations. The methodology used during the study was important, as we were able to obtain the opinion of employees who are present in that market, who live out the concepts on a daily basis. The interview gave us the perspective of someone that has an important position, making us understand how someone with an important role interprets the complexity of the main concepts of in this study.
  Keywords: ERA; motivation; satisfaction; stress; Portugal.
  DOI: 10.1504/IJKMTH.2024.10067572
   
  
• MBA Students' Attitudes towards Entrepreneurship: a Study with Reference to the East Godavari District of Andhra Pradesh  
  by Satya Sravanti Kamidi, Subbalakshmi Tirukoti, Rajesh Kumar Karna 
  Abstract: The paper’s objectives are to study the MBA students' attitudes towards entrepreneurship and the barriers they face to starting a business in the East Godavari District of Andhra Pradesh, India. The study used primary data obtained from MBA students. The study used simple ratios and percentage methods to analyse data. The study observed that most students would like to take up entrepreneurship as their career option and viewed entrepreneurship as a rewarding career in the globalised world, but a lack of technical knowledge prevents students from starting a business. The study suggests that students must be encouraged to take up business as a career. There is a need to research policies and programs that help youth take up entrepreneurship so they can contribute maximally and these should be adjusted accordingly.
  Keywords: attitude; entrepreneurship; barriers; East Godavari District.
  DOI: 10.1504/IJKMTH.2024.10067582
   
  
• Motivation and Satisfaction: the Foundation of Organisational Success Case Study: CONSAG (Portugal)  
  by Felipa Lopes Dos Reis, Camila Torres, Inês Vieira, Bernardo Santos 
  Abstract: This study aims to investigate the importance of employee motivation and satisfaction in organizational success. The underlying question of this research focuses on optimizing the relationship between employee motivation, satisfaction, and organisational success to promote a healthy and productive work environment. The adopted methodology is a case study of the company CONSAG (Portugal), and the data collection instruments include interviews and questionnaires. After a thorough analysis of motivation and job satisfaction, it is clear that they are fundamental for long-term organisational success, directly influencing operational effectiveness, innovation, and resilience. Motivation, as an internal drive towards goals, and satisfaction, related to the work experience, are interconnected and essential. Leadership strategies and the development of emotional skills are crucial for strengthening the bond between employees and the organisation. Recognizing that motivation and satisfaction are dynamic, organisations must adopt a continuous approach to promoting a healthy and rewarding work environment. The analysis of CONSAG's practices demonstrates that investing in employee well-being leads to improvements in organisational performance and customer satisfaction, underscoring the importance of such initiatives for the overall success of the company.
  Keywords: Motivation; Satisfaction; Factors; Consequences; CONSAG.
  DOI: 10.1504/IJKMTH.2024.10067764
   
  
• Exploring the Relationship Between Total Quality Management and Organisational Performance: a Bibliometric Review of Past Trends, Present Insights, and Future Directions  
  by Waqas Niazi, Mohd Yousuf Javed, Hamzah Siraj 
  Abstract: This study aims to provide a comprehensive analysis of the existing literature on TQM and its impact on organisational performance, using bibliometric analysis to identify the key themes and trends in the research. Gathering information involves several steps, starting with identifying relevant keywords. These keywords were then used to create search terms, and the Scopus database was chosen for its reputation, accessibility to reputable journals, user-friendly interface, and search refinement options. The search was conducted using the terms total quality management or TQM in combination with organisational performance or organisational performance, yielding 526 papers. The data extraction occurred in February 2022, and since Scopus is regularly updated, future results might vary only English-language journal articles were considered to narrow down the selection, resulting in a final set of 504 research papers subjected to bibliometric analysis The analysis also showed that the research on TQM has evolved over time.
  Keywords: total quality management; TQM; organisational performance; literature review; bibliometric analysis.
  DOI: 10.1504/IJKMTH.2024.10067897