Forthcoming and Online First Articles

International Journal of Product Lifecycle Management

International Journal of Product Lifecycle Management (IJPLM)

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International Journal of Product Lifecycle Management (One paper in press)

Regular Issues

  • Lifecycle-oriented and utility-based dynamic revenue management for long-lasting products   Order a copy of this article
    by Mostafa Ahmadinejad 
    Abstract: This study presents a lifecycle-oriented and utility-based dynamic revenue management (LUDRM) approach that aims to forecast and manage the lifecycle revenue structure of the new product, enabling the company to determine in advance the optimal sequence of intertemporal selling prices and sales volumes. This involves considering the perceived benefit of the product from the customers point of view, the customers purchasing behaviour and adoption rate for the new product, the evolution of their preferences and price evaluations over time, the companys pricing policy and strategy, and the dynamic possibilities of revenue influencing factors during the entire products lifecycle (PLC). The LUDRM presents decision-making and planning guidelines for the manufacturer, who wants to produce a new long-lasting product with high selling prices (e.g., cars, ships, airplanes, etc.), operates in competitive markets, and faces strategic customers.
    Keywords: lifecycle-oriented dynamic revenue management; conjoint analysis; CA; willingness-to-pay; WTP; new product’s launch time target revenue management; LTR; intertemporal target revenue management; ITR.
    DOI: 10.1504/IJPLM.2025.10069802