Forthcoming and Online First Articles

International Journal of Tourism Anthropology

International Journal of Tourism Anthropology (IJTA)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Tourism Anthropology (3 papers in press)

Regular Issues

  • Neurotourism and National Tourism Promotion: A Thematic Analysis of the Turkish Tourism Market Based on Neuroscience   Order a copy of this article
    by Ebru Bağçı 
    Abstract: Given the complex biological structure, people act with their emotions and minds. Understanding emotions, Neuromarketing focuses on the problem of capturing rationality. This study aims at determining the symbols and music enabling creation of the "Turkey" brand in tourism, revealing these symbols effects and music in tourists' mind within this rationality framework. Accordingly, EEG (Electroencephalography) and eye tracking devices from neuroscience tools and 21 Themed Tourism Promotion Films prepared by Turkish Republic Ministry of Culture and Tourism were analysed considering view number on different dates. Results revealed that music, human figures, and symbols used in promotional films affect people's attention. The Limited number of experimental studies on the subject in Turkey and high cost of experimental studies concerning the neuroscience tools are the main constraints for the researchers in the field. In this respect, the related study is of high importance.
    Keywords: Neurotourism; Neuromarketing; Eye traking; EEG; Tourism promotion.
    DOI: 10.1504/IJTA.2024.10066753
     
  • AI Chatbot: Increasing Emotional Efficacy in Tourism Through Anthropomorphic Theory of Acceptance Model   Order a copy of this article
    by Minh Le, Chau Tran, Thu Pham, Chi Pham, Dien Nguyen 
    Abstract: With the rapid evolution of technology, chatbot artificial intelligence (AI) has become integral in assisting travelers, offering cultural insights, and responding to inquiries. However, scant scholarly attention has been given to the cultural influences shaping AI personalities. This study delves into the cultural underpinnings that AI employs for effective engagement with travelers, alongside exploring linguistic cues used by visitors for travel suggestions. The research utilizes AI-powered chatbots in the travel sector, applying the humanoid acceptance model (TAM) theory to discern and evaluate customer behavioral intents. A quantitative online survey involving 330 participants was conducted, and structural equation modeling (SEM) with Smart PLS software was employed for analysis. Results underscore the significance of perceived ease of use, anthropomophism (initial trust, perceived enjoyment) as determinants influencing individuals' inclination to use AI chatbots during travel. The study contributes theoretical insights and practical implications arising from these findings.
    Keywords: AI Chatbots; TAM; trustworthiness; ease of use; perceived enjoyment; social presence.
    DOI: 10.1504/IJTA.2024.10067049
     
  • Assessing Women Participation in Ecotourism: Unveiling Benefits, and Challenges in Corbett Tiger Reserve   Order a copy of this article
    by Oshi Singhania, Uswathul Hasana, Sampada Kumar Swain 
    Abstract: Ecotourism, constituting a distinct form of tourism, is strategically directed towards conservation and socio-economic development of the communities. Notably, it offers diverse employment and entrepreneurial opportunities, particularly for women. Women's participation in ecotourism development projects is considered vital as it helps promote inclusive and decentralized approach to development planning. However, the multifaceted role of women in ecotourism literature has remained inadequately unexplored. This study explores the extent of women's participation, benefits, and challenges in ecotourism endeavors in the surrounding villages of Corbett Tiger Reserve (CTR), Uttarakhand, India. The data is collected primarily from female respondents involved in ecotourism-related activities through interviews, observations, and supplementary secondary sources. The study indicates that despite encountering various obstacles, women are remarkably inclined to engage in ecotourism activities offering homestay services, selling handicrafts and food to tourists, and tour guiding. Finally, the paper has concluded with imperative suggestions to augment women's active participation in ecotourism initiatives.
    Keywords: Ecotourism; Women Participation; Environmental Conservation; Corbett Tiger Reserve.
    DOI: 10.1504/IJTA.2024.10067314
     

 

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