Forthcoming Articles

International Journal of Tourism Policy

International Journal of Tourism Policy (IJTP)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Tourism Policy (6 papers in press)

Regular Issues

  • The impact of theft and tourist-targeted attacks in London on college students travel intentions: evidence from an experimental study   Order a copy of this article
    by Abdulaziz Mohammed Alsawafi 
    Abstract: Destination reputation strongly shapes travel decisions, particularly among college students. This study examines how negative media coverage - specifically theft and tourist-targeted attacks - affects students intentions to visit London. Using an experimental design, participants were assigned to a control group or an experimental group exposed to such media reports. Findings show that exposure significantly increased perceived risk and reduced willingness to travel. Interpreted through perspectives from media studies, sociology, behavioural economics, criminology, and communication theory, the results highlight the substantial impact of adverse publicity on travel behaviour. The study underscores the importance of strategic communication and active reputation management by tourism stakeholders, offering insights relevant to both academic research and practical tourism management amid growing global security concerns.
    Keywords: college students; travel intentions; experimental design; travel decisions; media influence; theft and tourist-targeted attacks.
    DOI: 10.1504/IJTP.2026.10076708
     
  • Perspectives of stakeholders and experts on Kerala Ayurveda tourism marketing: a qualitative study   Order a copy of this article
    by Gurunathan A. Anoop, K.S. Lakshmi 
    Abstract: Ayurveda is a traditional healthcare system that attracts a large number of tourists around the world, making it a niche tourism sector. India is the motherland of Ayurveda, and Kerala has a rich tradition of providing Ayurvedic treatment and healing practices, making it the prime destination for Ayurveda tourism. This study investigates the marketing landscape of the Kerala Ayurveda Tourism sector by gathering insights from stakeholders and experts in the field through semi-structured interviews. Thematic analysis was conducted using NVivo tool to identify the trends and challenges within the sector. The findings highlighted that, despite having immense potential and a global reputation, Kerala Ayurveda tourism faces issues including ineffective marketing and promotion, lack of regulatory framework and competition from international players. The study puts forward strategic recommendations for positioning Kerala as the global leader by emphasising that marketing strategy can overcome the competition making it the worlds Ayurveda capital.
    Keywords: Kerala Ayurveda tourism; Ayurveda tourism marketing; semi-structured interviews; Ayurveda tourism stakeholders.
    DOI: 10.1504/IJTP.2026.10076894
     
  • Artificial intelligence in hotel marketing: enhancing customer experience and brand loyalty   Order a copy of this article
    by Kumar Jayaraman, K. Srinivasan, J. Salomi Backia Jothi, M. Vijayakumar 
    Abstract: Artificial intelligence (AI) in hotel marketing is revolutionising the way hotels engage with customers, improving the customer experience (CE) and building brand loyalty (BL). CE, BL, and trust are all research priorities, so this research investigates the effects of AI-based marketing on significant customer-related outcomes. A survey was conducted among 512 hotel visitors in five-star and luxury hotels in Indian destinations such as Mumbai, New Delhi, Goa, Jaipur, and Udaipur. The data collection tools included offline questionnaires and online engagement via QR codes to facilitate access. Although AI-based marketing significantly improves CE and trust, the results show that it has a negative direct relationship on BL. Although customer trust mediates between AI-based marketing and CE, CE plays a particularly important role in building effective BL. These results support the crucial role that credibility-building procedures and tailored targeting strategies must play in AI-powered hotel marketing.
    Keywords: artificial intelligence; hotel marketing; customer experience; brand loyalty; customer trust; AI-driven marketing; hospitality industry.
    DOI: 10.1504/IJTP.2026.10076895
     
  • The influence of country image and destination image on tourists behavioural intention: the moderating effect of destination familiarity   Order a copy of this article
    by Dimin Wang, Siyu Long 
    Abstract: Country image and destination image are important concepts to attract prospective tourists; however, it is currently unknown whether they exert similar effects on tourists behaviours and perceptions. This paper examined the intricate relationships among country image, destination image, and travel behavioural intentions through partial least squares structural equation modelling (PLS-SEM) with 313 valid questionnaires collected from the Qualtrics data pool. The results showed that country image served as the antecedent of destination image, demonstrating the efficacy of the halo effect. Cognitive destination image positively influences affective destination image. Furthermore, the results concluded that both country image and cognitive destination influenced tourists behavioural intention. Surprisingly, tourists familiarity only partially moderates their perceptions and behaviours toward destinations, particularly the effect of country image on affective destination image. Destination marketers need to enhance prospective tourists image evaluations and employ various strategies when targeting tourists with different levels of familiarity.
    Keywords: country image; destination image; behavioural intention; destination familiarity; multiple group analysis; PLS-SEM.
    DOI: 10.1504/IJTP.2026.10076960
     
  • How tourism performance experience quality drive tourists perceived value and behaviour: a case study with policy implications   Order a copy of this article
    by Zhang Wei, Diana Binti Mohamad 
    Abstract: This study investigates the relationship between tourism performance experience quality, tourists perceived value, and revisit intention, taking Splendor of Pengcheng in Xuzhou as a case. Through quantitative analysis of 211 valid questionnaires and 208 online reviews, it was found that the quality of the tourist experience, including content, facilities, services and cultural attributes, has a significant positive correlation with tourists perception of value (cognitive and emotional) and that this perception of value in turn promotes the intention to return. Based on the research results, this paper puts forward relevant tourism policy suggestions to provide reference for the sustainable development of tourism performance industry.
    Keywords: tourism performance; experience quality; tourists’ perceived value; tourists’ behaviour; cultural tourism; performing arts tourism; policy implications.
    DOI: 10.1504/IJTP.2026.10076973
     
  • Converging paths or divergent goals? Scholarly and industry perspectives on aligning tourism with the sustainable development goals   Order a copy of this article
    by Sameera Khan, Dileep Kumar Singh 
    Abstract: The objective of this research is to assess the significance of SDGs in tourism research and industry by blending academic and industrial opinions. Bibliometric technique is used to map tourism research data, key themes, and their evolution towards sustainability. The paper also analyses consulting firm reports to outline recent trends and approaches towards sustainable tourism. A comparative analysis of academic and industry data highlights differing priorities: whereas academia translates sustainable development and policy lessons into lasting solutions, consultancy provides practical, real-time, and organisational solutions that are in the industry’s best interests. A converging perception of the views of sustainability and business economics, and a disparity in viewpoints, is noticed due to the divergent goals of research and professional practice. Through the synthesis of these perspectives, the study provides a beneficial roadmap for stakeholders to enhance the contribution of tourism to SDGs.
    Keywords: sustainability; SDG; sustainable development goal; tourism; bibliometric.
    DOI: 10.1504/IJTP.2026.10077008
     

 

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