Middle East J. of Management (32 papers in press)

Regular Issues

• Can SMEs improve their innovation through a coopetition strategy? Evidence from Iranian IT SMEs  
  by Farzad Ghasemian, Ata Harandi 
  Abstract: Conducted in two vital dimensions, this study investigates the influence of COOPETITION (cooperative competition) on innovation in business processes and products within small and medium-sized knowledge-based enterprises (SMEs). In the initial dimension, the evaluation focuses on the general influence of coopetition on innovation, regardless of shared resources between SMEs; in the second dimension, the research delves more profoundly into the contribution of coopetition to innovation, with a specific emphasis on knowledge management and knowledge resources shared between them. We employed structural equation modelling on a sample of 265 senior managers from 167 knowledge-based SMEs operating in the information technology sector in Tehran. The analysis revealed that coopetition alone, regardless of resource sharing, does not lead to increased innovation in such companies. Conversely, the results indicated that coopetition, when channelled through the sharing of knowledge resources, can elevate innovation levels in this type of company. Furthermore, the findings highlighted that a higher level of social capital among partners in this type of relationship positively influences coopetition.
  Keywords: coopetition; innovation; SME; social capital; knowledge transfer; B2B partnership; strategic alliance.
  DOI: 10.1504/MEJM.2024.10063401
   
  
• A study of adult learners learning approaches and lifelong learning in universities in Malaysia and Taiwan  
  by Lim Lee Ping, Ong Choon Hee, Wu Chi-Hua 
  Abstract: This study endeavours to examine adult learners’ lifelong learning in Malaysia and Taiwan and provides avenues to promote lifelong learning by identifying their learning approaches and information literacy self-efficacy. Survey questionnaires were collected from 196 participants from Malaysia and Taiwan universities and analysed using hierarchical multiple regression. The study results showed there is a significant difference in the level of adult learners’ lifelong learning and their learning approaches. In addition, the study results showed that the deep learning approach and career motive learning approach were positively associated with adult learners’ lifelong learning. However, the surface learning approach was not related to adult learners’ lifelong learning. Information literacy self-efficacy was found to be a quasi-moderator in the research model. The governments of both countries could use the findings of this study to establish roadmaps and blueprints on the enculturation of lifelong learning for Malaysia and Taiwan.
  Keywords: lifelong learning; LL; deep learning; career motive learning; surface learning; information literacy self-efficacy; adult learners; Taiwan; Malaysia.
  DOI: 10.1504/MEJM.2024.10063402
   
  
• An examination of the entrepreneurial intention of business students in Portugal and Turkiye: a cross-cultural comparison  
  by Büşra Tuncer, Faruk Şahin 
  Abstract: The objective of this article is to assess the entrepreneurial intentions of business students in two diverse economic and cultural contexts: Portugal and Turkiye. Specifically, drawing on the theory of planned behaviour (Ajzen, 1991), this study aims to investigate whether attitude toward behaviour (ATB), subjective norms (SN), and perceived behavioural control (PBC) predict entrepreneurial intention (EI) in two different economic and cultural contexts. A total of 321 students from one Portuguese and one Turkish university participated in this study by responding to a structured questionnaire in classrooms. Data were analysed by using partial least squares structural equation modelling (PLS-SEM). The results show that ATB and PBC were directly associated with students’ entrepreneurial tendencies, while SN was not. Overall, the analyses provide support for the need to incorporate the antecedents of EI (i.e., ATB, SN and PBC) into the existing theory of planned behaviour in cross-cultural EI studies. The study with a cross-cultural perspective includes theoretical and managerial contributions and directions for future research.
  Keywords: theory of planned behaviour; entrepreneurial intention; Portugal; Turkiye; partial least squares; PLS-SEM..
  DOI: 10.1504/MEJM.2024.10064117
   
  
• Intention to use AI among HR professionals; a UTAUT-based study  
  by Muhammad Tahir, Premkumar Arul 
  Abstract: In this study, we investigated the intention to use Artificial Intelligence and its actual usage by HR staff using the unified theory of acceptance and use of technology (UTAUT) model. Additionally, we tested demographic variables of gender, age, work experience, and voluntariness as moderators. The study utilises a quantitative approach and cross-sectional survey method for data collection (n = 185). The analysis consisted of confirmatory factor analysis (CFA) for testing the reliability and validity. Furthermore, we tested hypotheses and the result shows that UTAUT-based variables including effort expectancy (B = 0.436, P < 0.05); and social influence (B = 0.237, P < 0.05) exert a positive and significant effect on intention to use artificial intelligence. Furthermore, we found that facilitating conditions (B = 0.334, P < 0.05); and intention to use (B = 0.395, P < 0.05) have a positive and significant influence on the actual use of artificial intelligence. Based on the findings, a number of conclusions are drawn, and implications are discussed.
  Keywords: acceptance; theory; artificial intelligence; human resource.
  DOI: 10.1504/MEJM.2024.10064124
   
  
• Exploring the role of servant leader in promoting organisational commitment and the mediating role of trusting managers: structural model analysis  
  by Hussein Dehhaghi, Hadi Ganji Zahraei, Masoumeh Sama Kush 
  Abstract: This study discusses the role of servant leadership in organisations and its impact on organisational commitment, with a focus on the mediating effect of trust. To conduct the study, cluster sampling was adopted to choose 352 samples. Structural equation modelling (SEM) was employed to assess how servant leadership influences various dimensions of organisational commitment and whether trust plays a mediating role. The studys results indicate that servant leadership significantly and positively impacts affective commitment. However, its impact on normative and continuous commitment is not statistically significant. The findings also emphasise that trust plays a mediating role, significantly influencing the link between servant leadership and different aspects of organisational commitment. Also, the findings highlight the importance of servant leadership in enhancing affective commitment and emphasise the significant mediating role of trust in fostering organisational commitment. For data analysis, SmartPLS was employed.
  Keywords: servant leader; organisational commitment; trusting managers; mediating role of trust; servant leader and organisational commitment; servant leader and trust; SmartPLS; structural equation modelling; SEM.
  DOI: 10.1504/MEJM.2025.10064409
   
  
• Examining relationship between compulsive buying, perceived stress, negative coping and life satisfaction: evidence from Turkey  
  by Esra Öztürk, Aslıhan Yavuzalp Marangoz, Ünsal Yetim 
  Abstract: Although compulsive buying has emerged as a hot topic for both practical and theoretical research, the motivational determinants of compulsive buying still need to be further excavated. In this context, the aim of this study is to explore the relations between compulsive buying, perceived stress, negative coping, and their overall effects on life satisfaction. The online questionnaires were applied to 465 participants. The findings reveal that perceived stress positively predicts negative coping while negative coping positively predicts compulsive buying. Although the direct effect of perceived stress on compulsive buying and the direct effect of negative coping on life satisfaction are not significant, results indicated that negative coping mediates the effect of perceived stress on compulsive buying and compulsive buying mediates the effect of negative coping on life satisfaction. This study showed that compulsive buying may be seen as a mood regulator in times of crisis such as pandemics.
  Keywords: compulsive buying; perceived stress; negative coping; life satisfaction.
  DOI: 10.1504/MEJM.2024.10064602
   
  
• Revolutionising efficiency: unleashing the power of digital transformation through strategic human resources planning  
  by Mohamed Fawzy El-Bardan, Hanan Eid Badwy, Naveed Akhtar Qureshi 
  Abstract: Digital transformation has changed the workplace nature, resulting in a demand for specific knowledge and skills of existing and potential employees and a reduction in its size due to the increasing automation of jobs, thereby enhancing productivity (Prd) of labours and glass companies. This study aims to investigate the relationship between digital transformation (DT) and Prd, by considering the mediating role of human resources planning (HRP) and its different dimensions (quantitative and qualitative changes in HR). The study focuses on glass manufacturing companies located in Sadat City, Industrial Area, Menofia Governorate, Egypt. Data was collected through a self-administered questionnaire distributed to managers and the analysis was conducted using SmartPLS software. The study’s findings have revealed that DT has a negative, positive, and negative impact on Prd, qualitative changes in HR, and quantitative changes in HR, respectively. Furthermore, qualitative changes in HR act as a mediator between DT and productivity.
  Keywords: digital transformation; human resources planning; HRP; productivity; Egyptian glass industry; Egypt.
  
  
• Cyberloafing and cognitive engagement: an empirical study among white-collar employees  
  by Büsra Müceldili, Edanur Doğan 
  Abstract: Recruiting the conservation of resource theory (COR), our research investigates the mediating role of emotional exhaustion in the relationship between cyberloafing and cognitive engagement. Data were gathered through a self-administered questionnaire, yielding 236 replies, and structural equation modelling, utilising AMOS 23, was employed to test the proposed hypotheses. The findings demonstrate that emotional exhaustion influences cyberloafing, and in turn, cyberloafing negatively impacts cognitive engagement. Moreover, the mediating role of cyberloafing was found to be significant and have important implications for managers and HR professionals as they can aid managers in deciding how to enhance cognitive engagement by curbing cyberloafing. Grounded in COR theory, this study suggests that cyberloafing acts as a mediator in the relationship among emotional exhaustion and cognitive engagement.
  Keywords: cyberloafing; cognitive engagement; emotional exhaustion; COR theory; procrastination.
  
  
• How do entrepreneurial networks change across generations in family firms in the Arab world? The case of Palestine  
  by Nidal A. Darwish 
  Abstract: This exploratory study examines how and why entrepreneurial networks change and develop across generations in family firms. Hence, we employed a case-based approach using family entrepreneurs as a unit of analysis. Eight case firms were selected deliberately for theoretical reasons rather than random sampling. The evidence suggests that the entrepreneurial networks in the present generation are diverse, flexible, and dynamic, while the prior generation was limited in size, static, and uniform. Furthermore, the prior generation had informal, personal, and friendly relations with network members relayed on honesty and mutual trust. It showed a passive approach in searching for new network ties. In contrast, the current generation seems more formal, objective, and professional in interacting with network members, showing a more proactive level of networking. Findings also imply that the new generation tends to change and adapt to their parents’ entrepreneurial networks once they take over the family business.
  Keywords: entrepreneurial networks; family firms; generational succession; Palestine; the Arab world.
  
  
• The impact of charismatic leadership on employee job satisfaction: exploring the employee position and experience with the mediating role of knowledge sharing and teamwork  
  by Taylan Budur, Chnar Abdullah Rashid, Dalia Khalid Faeq, Halil Demirer, Javad Tajdini 
  Abstract: This study aims to investigate the role of charismatic leadership (CL) in increasing employee job satisfaction (JS) through the support of knowledge sharing (KS) and teamwork (TW). Data were collected from a diverse sample of 209 individuals employed across multiple companies within the Kurdistan region of Iraq. Analysis was conducted using structural equation modelling (SEM) with the assistance of AMOS software. Additionally, the study examined the significance of employee experience and position within the proposed model. The findings indicate that CL and JS have a significant and favourable connection. Furthermore, the presence of KS and TW was observed to increase the influence of CL on JS. Lastly, it has been found that while employee position negatively affects KS, employee experience in the workplace is positively related to their knowledge-sharing tendency. To boost employee satisfaction and overall performance, it is advised to establish an atmosphere that enables flexible leadership, promotes cooperation, and embraces a culture of knowledge sharing.
  Keywords: charismatic leadership; knowledge sharing; teamwork; job satisfaction; employee experience and position.
  
  
• Stimulus-organism-response model and the conformity effect on consumer purchase intention of organic food  
  by Ji DingGe, Ong Choon Hee 
  Abstract: The purpose of this study is to investigate the variables that influence Chinese consumers decisions to buy organic food. The stimulus-organic-response (S-O-R) model served as the research foundation for this investigation. To test the hypotheses, 310 replies were received and analysed with PLS-SEM. The findings indicate that Chinese consumers of organic food are objectively stimulated by brand image and organic labels. Purchase intention is a response, and customer-perceived values are strongly depicted through the model as the organism elements. The relationship between a customers perceived functional value and purchase intention is strongly moderated by conformity. This study adds to the body of knowledge by using the S-O-R theory to provide a deeper understanding of Chinese consumers purchasing intentions for organic food. It also provides Chinese policymakers and organic food suppliers with solutions to increase organic food sales to expand the Chinese organic food market.
  Keywords: Chinese organic food consumer; S-O-R theory; consumer perceived values; conformity; brand image; organic labelling; consumer purchase intention.
  
  
• The effect of family supportive organization perceptions and personality on kaleidoscope career: the case of Turkey  
  by Fatma Büşra Polat, Yasemin Özdemir 
  Abstract: Labour market shifts, economic and social changes, along with individual, organisational, and family factors, diversify career needs and require examining careers with new approaches. This study examines the relationship between family supportive organisation perception (FSOP) and the five-factor personality model (FFM) with the authenticity, balance, and challenge parameters of the kaleidoscope career model (KCM). 575 employees (white-collar) working in Turkey are the sample of the study. Our study suggests that openness, agreeableness, extraversion, and conscientiousness were positively related to authenticity, balance, and challenge. In addition, neuroticism was positively related to authenticity and negatively related to challenge. Another finding was that FSOP was negatively related to balance and authenticity. This study highlights neglected variables associated with new careers. The results provide valuable insight into employees’ career needs and how to retain qualified employees.
  Keywords: new careers; kaleidoscope career model; family supportive organisation perceptions; personality; five-factor personality traits; Turkey.
  DOI: 10.1504/MEJM.2024.10067006
   
  
• Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market  
  by Hayat Ayar Senturk, Rabia Tuna 
  Abstract: The best possible way for the success of masstige marketing is capitalising on consumer insights from the upper-middle-income, mixed-market, emerging economies. However, its exploration has been restricted to specific product groups (i.e. car and smartphone) and geographical regions (i.e. USA and India). Our research contributes to the masstige marketing literature by investigating the masstige strategy in emerging markets and smartwatches as a techno-fashion product. We evaluated the competition among American, South Korean, and Chinese smartwatch brands in Turkey using the Masstige Mean Index. After conducting validity and reliability analyses, we measured the masstige value of these brands and examined the relationships between the demographic characteristics and perceptions of mass prestige, brand perception, and willingness to pay a premium price. Results show that the US brand’s smartwatches earned the highest masstige value compared to South Korean and Chinese brands. Additionally, perceptions of masstige value varied significantly by gender, income, and age.
  Keywords: masstige; emerging markets; smartwatches; marketing strategies; brand management.
  
  
• Recycling socialisation: a qualitative study on the role of socialisation agents  
  by Ebru Tumer, Inci Dursun, Cansu Gokmen Koksal, Hediye Yuruyen Kilic 
  Abstract: Understanding the dynamics of recycling behaviour is crucial to increase recycling rates. This research uses a socialisation perspective to discover how consumers grow into recyclers despite the well-accepted barriers to the behaviour. In-depth interviews were conducted with 26 recyclers in Turkiye to explore socialisation agents role in promoting behaviour. Findings revealed that media and family are prominent agents in recycling socialisation for Turkish recyclers. Media appeared as the primary source of information, while parents were found to build a fertile ground for recycling by transferring their environmental values and norms. The study also discussed the roles of schools, peers, society, government, and NGOs in the recycling socialisation process.
  Keywords: recycling; socialisation; agents; family; media; school; peers.
  
  
• Impact of abusive supervision and job insecurity on deviant workplace behaviour: mediating role of burnout in the telecom sector of Pakistan  
  by Ghulam Dastgeer, Zeeshan Anwar, Sidra Akhtar 
  Abstract: Increased workplace deviant behaviour and employee burnout have become major concerns in todays business climate, bringing real costs and serious dangers to organisational performance and efficiency. This study aims to investigate the factors that lead to these harmful behaviours, with a specific focus on the influence of abusive supervision and job insecurity. It is hypothesised that both abusive supervision and job insecurity are positively correlated with workplace deviant behaviour. In addition, the study examines how burnout acts as a mediator in the relationship between these factors and deviant behaviour in the workplace. A total of 213 people working in the Telecom sector of Pakistan were surveyed, and the collected information was analysed using process macros in SPSS. The results showed that both abusive supervision and job uncertainty have a large and favourable impact on both workplace behaviour and burnout. Moreover, it has been found that burnout acts as a mediator in the connection between abusive supervision, job insecurity, and workplace deviant behaviour. The study concludes by analysing the consequences and providing suggestions for more research.
  Keywords: abusive supervision; deviant workplace behaviour; burnout; job insecurity; process macro; Pakistan.
  
  
• Family care work conflict and motivation to continue work - moderating role of future time orientation and work support  
  by Ishfaq Ahmed, Ibrahim R. Al Shamsi 
  Abstract: The roles of women change with the change in culture, and in Eastern societies women have to carry their family and work roles in tandem. The working women often face conflicts due to excessive demands from one sphere of life, and one of such a conflict is the family care work conflict (FCWC). The current study aims to study the impact of FCWC on motivation to continue work (MCW). It also covers the investigation of moderation of future time perspective (FTP) and work support. The data is collected from 279 women working in banking, education and health sectors using questionnaire. The findings reveal that conflict caused by the family domain (FCWC) reduces women’s MCW. The findings also reveal that the relationship is stronger for those women who have no future orientation and vice versa. The moderation of work support is not supported by the findings. A profound look into existing body of knowledge highlights that there is dearth of literature that has focused on the FCWC and MCW relationship. Moreover, FTP and work support have been largely ignored as boundary conditions between the said association.
  Keywords: family care work conflict; FCWC; motivation to continue work; MCW; future time perspective; FTP; work support.
  
  
• Exploring the distress factors of weight-based stigmata in shopping: a qualitative study on obese females  
  by Özge Kirezli, Müge Öztunç, Melis Kaytaz Yiğit, Müge İrfanoğlu, Fatma Özge Baruönü 
  Abstract: The primary objective of this article is to explore the distress factors associated with weight-based stigmata experienced by obese women during clothes shopping. Despite the increasing scholarly attention regarding weight-based stigmatisation, linking stigmatisation to clothes shopping and investigating the factors that trigger stigmatisation remains a relatively new field of research. This study investigates the experiences of obese female consumers with weight-based stigmata in a shopping context. Employing a qualitative research approach, the study examined 30 middle-class obese Turkish women selected through criterion sampling. Subsequently, subcategories and patterns were derived and analysed from data gathered through in-depth interviews featuring semi-structured questions focusing on key themes. The findings indicate that women are often faced with environmental stigmatisation during shopping, which contradicts their desire to feel normal. Indirect stigmata emerged as the second distress factor, which includes more subtle forms of stigmatisation stemming from sales representatives dismissive attitudes or other shoppers judgements.
  Keywords: obesity; weight stigma; body image perceptions; distress in shopping.
  
  
• The relationship between perceived corporate social responsibilities initiatives and customer satisfaction in the Malaysian manufacturing sector  
  by Theng Kiong Chua, Lee Ping Lim, Choon Hee Ong 
  Abstract: Corporate social responsibility (CSR) plays a crucial role in influencing the perception of a company’s brand among diverse stakeholders and the main objective of this study is to explore the relationship between perceived CSR initiatives and customer satisfaction in Malaysian manufacturing sector. A quantitative survey of 139 respondents was conducted and analysed using hierarchical multiple regression with the results reveal a significant positive correlation between socially and ethically responsible practices, philanthropic responsible practices, and customer satisfaction. Furthermore, the electrical and electronic industry is identified as a moderating factor in the relationship between philanthropic practices and customer satisfaction. As a result, this study aims to offer valuable insights for business owners and its stakeholders by leveraging on CSR for enhanced brand perception and customer relationships in the Malaysian manufacturing sector.
  Keywords: customer satisfaction; socially and ethically responsible practices; environmental responsible practices; philanthropic responsible practices; fair employment practices; manufacturing industry.
  
  
• Influencer’s role, performance risk, and perception of generic medicine  
  by Shathees Baskaran, Yoeng Gok Hau, Nomahaza Mahadi, Kesavan Nallaluthan, Logaiswari Indiran 
  Abstract: Healthcare costs rising relentlessly becoming a fundamental deterrent to healthcare services access making generic medication an alternative to branded medication. Comparatively, generic medication acceptance is low owing to concerns of bioequivalent and therapeutic equivalent range to the branded medicines. Therefore, this study examined the relationship between perceived performance risk and perception of generic medication. Employing a quantitative approach, data from 399 respondents were analysed with PLS-SEM. The results demonstrated a negative significant relationship between perceived performance risk and perception of generic medication and the mediating effect of the influencer’s role was found in this relationship. The theoretical model presented in this study to bridge the critical knowledge gap of generic medicine perception phenomenon is neither formulated nor tested empirically in previous studies, locally or perhaps globally, therefore stands out as an original incremental contribution in generic medicines perception and as a new direction towards influencer’s role in the literature.
  Keywords: generic medicine; consumer perception; performance risk; influencer’s role.
  
  
• The mediating impact of decision-making in the relationship between artificial intelligence and crisis management in private banks in Yemen  
  by Abdolkareem K. Alsyaghi, Samah M. Al-Hayasi, Akram M. Alarshani, Muhammad A. Al-Shaibani 
  Abstract: The article aimed to identify the mediating impact of decision-making (quality, effectiveness, and acceptance) in the relationship between artificial intelligence (users, systems, and devices) and crisis management (signal detection, preparation/prevention, preparation/damage limitation, recovery, and learning) in private banks in Yemen. A quantitative approach was employed, and the questionnaires served as the primary tool for data collection. Data were analysed using appropriate statistical methods within the SPSS v26 software, and structural equation modelling (SEM) was applied using AMOS v26. The article concluded that the quantitative model achieved a goodness of fit index (very good), demonstrating the indirect relationship between artificial intelligence and crisis management mediated partially by decision-making. The research adds to the corpus of knowledge about decision-making, crisis management, and artificial intelligence. It also offers insights into how decision-makers might use AI to adopt effective crisis management techniques.
  Keywords: decision-making; artificial intelligence; crisis management; Yemen.
  
  
• The influence of social, human and psychological capital on career success: a study in the Turkish banking sector  
  by Yasemin Karatekin Alkoç, Mehmet Eryılmaz 
  Abstract: The researchers in this study wanted to know whether an individual's social, human and psychological capital had an impact on their career success, and if so, which types of capital had a greater impact on an individual's career success. It also examined whether or not social capital has a mediating effect on the relationship between an individual's human capital and career success. In this context, the data of 400 middle and senior managers working in banks in Turkey were analysed. The results showed that social and psychological capital had a statistically significant, direct and positive influence on their career success, while this was not the case for the relationship between employees' human capital and career success. In addition, the results also showed that social capital has a full mediating effect on the relationship between individuals' human capital and career success.
  Keywords: social capital; human capital; psychological capital; career success; banking sector.
  DOI: 10.1504/MEJM.2024.10068122
   
  
• Thematic analysis of management discourse: a study based on representation of power ideologies in an academic text  
  by Naveed Yazdani, Amnah Moghees, Aleena Shuja 
  Abstract: This study investigates power ideologies and discursive nature of promoting dominance reflected in textual discourse of management education. Since this critical discourse analysis examines the relationship between language, ideology, and power (Van Dijk, 2008, 2001), this macro level analysis brings forth the narrative expedited by analysing 14th and 15th editions of Management book authored by Robbins and Coulter (2018, 2020), taught to business and management students world-wide. To analyse textual data, Clarke and Brauns (2013) thematic analysis based on Saldanas (2021) codification process was used. Resultantly, four broader themes: social order within organisation; power and domination; legitimisation; and integration were materialised and interpreted by stating textual examples from the data to deliberate the power ideologies. The findings highlight inequalities, power imbalance, suppression, and one-sided view of social and organisational reality. This study provides insights on understanding intricacies related to closely knitted social structures and hidden power depicted in any discourse.
  Keywords: management education; critical discourse analysis; CDA; power ideologies; thematic analysis; dominance; organisational hierarchy.
  DOI: 10.1504/MEJM.2024.10068277
   
  
• Investigating consumers purchase intention for recycled clothes: a moderated mediation approach integrating the theory of planned behaviour and stimulus organism response model  
  by Shailja Kanwar, Manoj Sharma, Yogesh Gupta 
  Abstract: This study investigates the emerging circular economy paradigm, focusing on circular fashion as an eco-friendly solution within the Indian context. Integrating the theory of planned behaviour (TPB) and stimulus-organisation-response (SOR) this investigation centres on four stimuli and their impact on the intention to buy recycled clothing. 425 responses were gathered using an interview schedule and analysed using smart PLS-SEM. The results reveal that perceived risk and environmental certification notably affect attitude rendering them as the most potent stimuli. The study identifies attitude as a mediator between stimulus and response for recycled clothing. The research also shows that generational cohorts differ and moderate the direct impact of attitude on circular purchase intention. The study provides a foundation for further exploration and will help related stakeholders by emphasising the critical role of consumer attitude in shaping positive outcomes, and how important it is to cater to the correct target audience.
  Keywords: circular economy; environmental certification; generation cohorts; perceived benefit; perceived risk; product knowledge; recycling; stimulus-organism-response; S-O-R; theory of planned behaviour; TPB.
  DOI: 10.1504/MEJM.2024.10068289
   
  
• The impact of job crafting on turnover intentions: the roles of career plateau and perceived job opportunities  
  by Vildan Hilal Akçay, Mücahit Burak Ünlüönen 
  Abstract: The purpose of this study is to examine the relationship between job crafting and turnover intentions, focusing on how an employee’s career plateau mediates the relationship between job crafting perceptions and turnover intentions. Additionally, this study explores the moderating role of perceived job opportunities between career plateau and turnover intentions. Data for this paper were collected from 315 employees in the Turkish banking sector using an online questionnaire, employing a convenience sampling technique. Findings indicate that hierarchical plateau significantly mediates the relationship between dimensions of job crafting, except for increasing social job resources and turnover intentions. The relationship between hierarchical plateau and turnover intentions is stronger when both hierarchical plateau and perceived job opportunities are high, demonstrating a three-way interaction effect.
  Keywords: job crafting; career plateau; perceived job opportunities; turnover intentions.
  DOI: 10.1504/MEJM.2025.10069820
   
  
• Chain store customers perspectives on the impact of emotional branding on brand resonance and brand love in relation to customer type  
  by Bagher Asgarnezhad Nouri, Deniz Rafei, Maryam Mola Ghalghachi, Fatemeh Allahyari, Aryan Ebrahim 
  Abstract: The current research examines the impact of emotional branding on brand resonance and brand love, considering the moderating role of customer type. The studys statistical population includes all customers of chain stores in Tehran. Due to the unlimited nature of the statistical population, the sample size was estimated to be 384 individuals based on Cochrans formula, using a non-random convenience sampling method. However, only 160 participants were able to complete the questionnaire. The research model was tested using the partial least squares method with the help of SmartPLS 4 software. The results of data analysis revealed that emotional branding has a positive and significant effect on both brand resonance and brand love. Moreover, while customer type did not mediate the relationship between emotional branding and brand resonance, it did act as a moderator in the relationship between emotional branding and brand love.
  Keywords: emotional branding; brand attitude; brand love; customer type.
  
  
• The effect of paradoxical leadership perception on proactive work behaviour: a study among Turkish teachers  
  by Abdullah Yilmaz, Hande Ulukapi Yilmaz 
  Abstract: This research aims to determine the effect of paradoxical leadership perception on proactive work behaviour by addressing the question Do paradoxical leaders influence individuals proactive work behaviour?. The study was designed on the basis of the theories of social exchange and leader-member exchange. Within the scope of the research, the data obtained from 734 teachers by survey method were analysed through SPSS 29 and AMOS 24. Results show the positive and statistically significant effects of paradoxical leadership perception on voice behaviour, individual innovation, taking charge and problem prevention. The results are discussed within the context of related theories and previous literature. This study contributes to the literature and creates a discussion ground for future studies, as well as provides important implications for practitioners in the education sector.
  Keywords: paradoxical leadership; proactive work behaviour; social exchange theory; SET; leader-member exchange theory; LMX.
  DOI: 10.1504/MEJM.2025.10069543
   
  
• People analytics and employee motivation: exploring the role of technological advancement  
  by Ghulam Muhammad, Sana Aziz, Mustafa Sirajuddin 
  Abstract: The objective of this study is to examine the relationship of peoples analytics dimensions (application, value, structure, and system) taken from (logic, analytics measures and process (LAMP) model with employee motivation. We also examined the moderating role of technological advancement on the relationship of people analytics dimensions and employee motivation. The data was collected by using Google Form from 303 employees working in an organisation where people analytics is implemented by using structured five points Likert scale questionnaire. Data was analysed by using Smart PLS statistical software. The results indicate that peoples analytics application and value have a direct relationship with employee motivation. Whereas peoples analytics structure and system do not have any relationship with employee Motivation. Results also found a significant moderating role of technological advancement on the relationship of people analytics application and employee motivation. However, results did not find any moderating role of Technological advancement in this study for relationship between peoples analytics structure, value and system.
  Keywords: people analytics; LAMP model; motivation; technological advancement; Smart PLS.
  DOI: 10.1504/MEJM.2025.10069648
   
  
• Self-efficacy as the saviour: defending psychological well-being against the destructive power of social undermining  
  by Burcu Tosun, Gamze Güner Kibaroğlu, Hamdullah Nejat Basim 
  Abstract: Employee psychological well-being is crucial for fostering a positive work environment and ensuring organisational success. Social undermining, which disrupts workplace relationships, often leads to stress, anxiety, and burnout. However, self-efficacy the belief in ones ability to successfully perform tasks can help mitigate these adverse effects. This study investigates the detrimental impact of social undermining on employees psychological well-being and examines the protective role of self-efficacy. Data were collected from 582 employees in the fast-moving consumer goods sector. The findings underscore the importance of prioritising psychological well-being in the workplace and reveal how self-efficacy can act as a buffer against the harmful effects of social undermining. By exploring the interplay between social undermining, self-efficacy, and psychological well-being, this study provides valuable insights into their influence on employee outcomes. Furthermore, the research highlights strategies for minimising the negative impact of undermining behaviours by co-workers and supervisors, thereby fostering a healthier work environment.
  Keywords: psychological well-being; self-efficacy; social undermining; social cognitive theory; self-efficacy theory; stress process theory; job satisfaction; job demands-resources model; work-related depression; positive emotions work engagement.
  
  
• The dark side of branding: a comprehensive analysis of brand hate determinates and brand avoidance in the mobile phone industry  
  by Pooja Sharma, Samridhi Tanwar 
  Abstract: This study examines factors that lead to brand hate and how it impacts brand avoidance in the mobile phone sector. The mobile phone industry is characterised by rapid technological advancement and intense competition, which create significant challenges in brand management, particularly in addressing negative brand sentiment. A survey questionnaire was distributed to mobile phone consumers in India (Delhi-NCR) to collect data. The Smart PLS software was used to analyse the data. The findings indicate that factors such as negative past experiences, symbolic incongruity, and ideological incompatibility have a significant effect on brand hate In contrast, negative word of mouth and poor relationship quality do not significantly impact brand hate. Among these factors, symbolic incongruity was the most crucial cause driving brand hate in the mobile phone industry. Furthermore, the study found that brand hate positively influences brand avoidance and serves as a mediator between negative past experience, symbolic incongruity, ideological incompatibility, and brand avoidance. This study deepens our understanding of consumer-brand relationships and provides valuable insights for brand managers in the mobile phone industry. The paper also discusses implications, limitations, and potential further research directions.
  Keywords: brand hate; mobile phone industry; brand management; customer brand relationship; brand avoidance.
  DOI: 10.1504/MEJM.2025.10069818
   
  
• Navigating work-life balance: the journey of western female flexipatriates in the UAE  
  by Rizwan Tahir 
  Abstract: This study investigates the work-life balance (WLB) challenges Western female flexipatriates face in the UAE, extending border theory beyond its traditional Western contexts. Compared to traditional expatriates, flexpatriates undertake short-term international assignments without permanent relocation. The UAEs unique socio-cultural and professional environment presents opportunities and challenges for these women to achieve satisfactory WLB. Through qualitative research, the study examines the strategies these women employ to balance professional responsibilities and personal lives, emphasising the impact of cultural differences. The findings contribute to international business, transnational management, and global human resource management domains, offering insights for practitioners and academics on the importance of adapting to diverse cultural norms for success in international business.
  Keywords: flexpatriates; work-life balance; WLB; women professional; border theory; UAE.
  
  
• A multidimensional model of the role of artificial intelligence in marketing: evidence from the Middle Eastern context  
  by Wail Alhakimi 
  Abstract: A comprehensive framework that incorporates several dimensions of AI, such as personalisation, CRM, customer experience, and loyalty, is lacking in current studies. This study investigates and ascertains the dimensionality of suggested items to measure the AI constructs. This study is quantitative in nature, employs deductive research methodology, and follows the positivist paradigm. The study targets graduates with a marketing degree in the Middle East region. Utilising 48 items, the study gathered data from 134 responses and carried out the exploratory factor analysis (EFA) process. Five AI-related marketing dimensions with 37 items were identified by the EFA, accounting for 66.7% of the studys total variance. These dimensions are AI in marketing management, AI-driven personalisation, AI in CRM, AI and customer experience (CX), and AI and customer loyalty. The study offers specific insights into how AI may be successfully implemented into marketing plans in a field undergoing a rapid digital shift.
  Keywords: artificial intelligence; customer relationship management; CRM; customer experience; customer loyalty; Middle East.
  
  
• Importance of training on employee prosocial motivation and job satisfaction: a moderation analysis of education level and company sector  
  by Taylan Budur 
  Abstract: This study investigates the effect of training on employees prosocial motivation (PSM) and job satisfaction (JS) in medium-sized enterprises in Iraqs Kurdistan Region. Data were gathered from various companies, including global system for mobile communications (GSM), health, hospitality, and construction (N: 234). Data has been evaluated via confirmatory factor analysis and structural equation modelling. According to structural equation modelling, training positively improved JS and PSM in the workplace. However, no significant association was discovered between PSM and JS. The study also investigated the influence of education level and industry type on the connection between PSM and JS. As a result, education level positively moderates this link, and employees in the health sector have a more favourable impression of PSM than those in GSM firms. This study uniquely examines the impact of training on PSM and JS in medium-sized enterprises in the Kurdistan Region, an underexplored context. It further contributes by highlighting sectoral differences (health vs. GSM) and the moderating role of education level, offering new insights into workforce development in emerging economies.
  Keywords: prosocial motivation; PSM; training; job satisfaction; education level; sector; moderation.
  DOI: 10.1504/MEJM.2025.10070213