Section IV: Technological Transformation

Title: Exploring critical determinants of M-commerce adoption in Jordan

Author(s): Saad Ghaleb Yaseen

Address: Department of Management Information Systems, Al-Zaytoonah University of Jordan, P.O. Box 130, Amman 11733, Jordan

Reference: BUSINESS EXCELLENCE AND COMPETITIVENESS IN THE MIDDLE EAST AND NORTH AFRICA pp. 198 - 207

Abstract/Summary: Although mobile commerce may become the key driving force for developing wireless data networks applications and providing organisations with new business opportunities, most m-commerce applications except for few have failed to meet managements expectations. It is, therefore, important to shed light on the critical determinants affecting the adoption of mcommerce. This research examines the critical determinants of m-commerce adoption in Jordan. The researchs model combines the Technology Acceptance Model TAM and Theory of Reasoned Action TRA. More specifically, we reconceptualise perceived usefulness, perceived of use and behavioural intention to adopt m-commerce technology, and to enhance the specificity of these variables to m-commerce. The research examined the proposed model with a field survey involving 40 mobile users. The results indicated a significant role of perceived ease of use in influencing behavioural intention to adopt m-commerce technology.

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