Chapter 6: Application and Best Practices

Title: Next Generation PLM-Process – Key Element of the New Integrated PLM-Approach for the Development of Extended Products in the Telecommunications Industry

Author(s): Oliver Budde, Julius D. Golovatchev, Chin-Gi Hong

Address: Research Institute for Operations Management at Aachen University Pontdriesch 14/16 D-52062 Aachen, Germany | Managing Consultant for Enterprise Effectiveness & PLM Detecon International GmbH Oberkasseler Str. 2 D-53227 Bonn, Germany | Business Analyst for Enterprise Effectiveness & PLM Detecon International GmbH Frankfurter Str. 27 D-65760 Eschborn, Germany

Reference: International Conference on Product Lifecycle Management 2008 pp. 449 - 460

Abstract/Summary: The products in the telecommunications industry typically consist of several modules that in sum create the customer benefit (e.g. multi-play products). Each module embodies its own lifecycle, which implies additional product complexity in terms of module design, module management and module removal from the product. The authors provide reasons why the holistic view on the product lifecycle management is critical for an efficient PLM, and present an integrated approach for the development of extended products in the telecommunications industry compatible with the requirements of sustainability and profitability for the business. Key element of this integrated approach is the Next Generation PLM-process. Our approach is based on three principles: 1) Enhanced Stage-and-Gate Approach, 2) Multi-Perceptiveness and 3) Metricsbased Management. These principles are subject to further explanation in the paper. The paper closes with the presentation of a short case study validating the proposed process design for a company in the telecommunications industry.

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