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International Journal of Internet Marketing and Advertising

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
What if brand equity was alive? Proposal of a dynamic measure through social networks	Alexandre Clément; Élisabeth Robinot; Léo Trespeuch	Vol.19 No.3/4	369-387
Evaluating the impact of emotional advertisement on customers and its relationship with brand value	Mohammad Javad Shayegan; Mohammad Keshavarzian	Vol.19 No.3/4	350-368
Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction	Ebru Çil; İsmail Erkan; Emmanuel Mogaji	Vol.19 No.3/4	328-349
Can personalised prosocial ads be harnessed for brand equity enhancement?	Setareh Heidari; Sepideh Nasiri; Donya Rahmani; Somaye Nargesi	Vol.19 No.3/4	305-327
Antecedents of brand love leading to purchase intention towards refurbished video game consoles	Akshay Kancherla; Jossy P. George; Benny J. Godwin	Vol.19 No.3/4	286-304
Understanding the virtual experiential value and its effect on travel intention	Eldon Y. Li; Fang-Kai Chang; Anila Jan	Vol.19 No.3/4	263-285
The influence of typical versus atypical ads on sharing intention	Paulo Rita; João Guerreiro; Sara Matos	Vol.19 No.3/4	231-262
The role of audiences' benign envy in influencer marketing	Xiaofan Yue; Nawal Hanim Abdullah; Mass Hareeza Ali; Raja Nerina Raja Yusof	Vol.19 No.3/4	215-230