Sample articles
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International Journal of Sport Management and Marketing
Title | Author(s) | Vol. and Issue nos. | Page nos. | Full-text article |
Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada | Alexander Traugutt; Gregory P. Greenhalgh; Chad Goebert; Michael D. Broda; Cody T. Havard | Vol.23 No.1/2 | 154-173 | |
Developing and validating a scale to measure the perceived value of sport spectators | Fereshteh Sameie; Alireza Elahi; Mostafa Afshari | Vol.23 No.1/2 | 135-153 | |
Sponsorship activation: a systematic review and future research agenda | Pascale Marceau; Frank Pons | Vol.23 No.1/2 | 99-134 | |
The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing | Jonathan A. Jensen; James O. Evans; Brian A. Turner | Vol.23 No.1/2 | 80-98 | |
A dynamic capabilities view of the NBA and esports | David J. Finch; Norm O'Reilly; Nadège Levallet; Anthony Mikkelson | Vol.23 No.1/2 | 62-79 | |
Hashtag activism by brand lovers: a netnographic study | Cássia Liandra Carvalho; Belem Barbosa | Vol.23 No.1/2 | 44-61 | |
How value congruence affects fan consumption behaviour | Curtis E. Ziniel; Clay A. Gransden | Vol.23 No.1/2 | 21-43 | |
Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and Colombia | Javier A. Sánchez-Torres; Francisco-Javier Arroyo-Cañada; Ana María Argila-Irurita; Julian Rivera | Vol.23 No.1/2 | 1-20 |