Sample articles

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International Journal of Technology Transfer and Commercialisation

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
Understanding sporting brands and entrepreneurship using netnography and social network analysis	Alex Fenton; Keith D. Parry; Wasim Ahmed; Simon Chadwick	Vol.20 No.1	141-162
The bridge to higher education - scaffolding the transitional experience of prospective higher educational learners using a small online course	Gianpaolo Vignali; Rachel Studd; Daniella Ryding	Vol.20 No.1	117-140
Online branding strategies of Saudi Arabian bakeries: a qualitative approach	Raghdah Aljuwaiser; Panayiota J. Alevizou	Vol.20 No.1	99-116
Social commerce promotes sharing economy: a case study of Mercari, Japan	Mitsunori Hirogaki	Vol.20 No.1	87-98
Social media, s-commerce and social capital: a netnography of football fans and organisations	Alex Fenton; Chris Procter; Rachel McLean; Anabel Quan-Haase	Vol.20 No.1	63-86
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities	Myriam Caratù; Daniella Ryding; Erqi Li; Gianpaolo Vignali	Vol.20 No.1	32-62
Investigating shopper motivations for purchasing on Instagram	Courtney Chrimes; Rosy Boardman	Vol.20 No.1	6-31