Tech ties: making online connections in social networks
by David T. Green, Nancy L. Martin, J. Michael Pearson
International Journal of Web Based Communities (IJWBC), Vol. 3, No. 4, 2007

Abstract: This paper examines the unique social network ties, or 'tech ties' as we call them, that are created through the use of social software (i.e., blogs, instant messaging, meetup.com). The paper discusses how tech ties: a new means for developing social networks; just as effective as non-tech ties in supporting an individual's social network; valuable even when they are weak. Examples of tech ties are also described, primarily focusing on how the Howard Dean US Presidential campaign proved to be phenomenally successful at incorporating the online medium into its fundraising and grassroots mobilisation.

Online publication date: Mon, 26-Nov-2007

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